Using Foreign Trade To Foster The Transformation Of Textile And Garment Industry

On the theme of "Ningbo's industrial development and transformation and upgrading of Ningbo's action" in Ningbo's activities recently, Yu Ximing, director of the office of Ningbo Shenzhou Knitting Co., Ltd., told China's new financial channel reporter that Shen Zhou relied on foreign trade to support the transformation of enterprises, and supported the domestic business with foreign trade in the first stage.

In regard to the transformation and upgrading of enterprises, it is very hard to create a brand in the textile industry. In this regard, Shenzhou International adopts the "brand" transformation based on Shen Zhou's foreign trade earnings. From the textile and garment industry to the self brand business, Shenzhou International Plan has invested hundreds of millions of yuan in funding, and has purchased 38000 square meters of R & D center. At the same time, it has hired the world's top planning and marketing design team to participate in brand positioning. After waiting for the location to be clear, we will gradually build the plan, start production, and open the market in the market trial marketing and marketing.

Yu Ximing also said that in the process of transforming the OEM processing business into the enterprise self brand, Shenzhou International's overall deployment is based on brand and high technology, and traditional industries are the economic foundation. The former stage is to support foreign trade by foreign trade, and to support foreign trade by self brand in the future. Finally, in the case of Xi Ming, the process is very long and complex, and it is possible from 3 to 20 years.

Sponsored by the Ningbo Economic Commission and Ningbo Organizing Committee of the Expo, Ningbo, China's financial media, with the theme of "Ningbo's textile industry development and transformation and upgrading Ningbo action", was held on September 8, 2010 ~10 in Ningbo City, Zhejiang province. As one of the important early activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, the event includes Youngor , Chinese fir Such as traditional clothing brands, and Shenzhou knitting And so on are represented by OEM enterprises. In order to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation, we have carried out the transformation and upgrading process and achievements from four aspects, namely, the internationalization, diversification and fashion of traditional brands, the branding of OEM enterprises, the deepening and flatness of industries, and the extension of manufacturing to commercial circulation.