Ningbo Fashion Festival Ends Perfectly; Exhibitors Return With Full Load

The 14th Ningbo International Fashion Festival perfect Curtain call Over the past four days, the 14th Ningbo International Service Expo, as a core activity, has attracted more than 9800 buyers and professional merchants from 52 countries and regions around the world to purchase and negotiate at the Expo, with more than 60000 visitors. Many exhibitors and merchants returned with full loads, and even had the idea of taking advantage of the Expo platform to "settle down" in Ningbo.

　 　 Exhibitors return with full load

"This year's Fair, both in terms of the image of the exhibition hall and foreign participation, is more in line with international exhibitions." A person in charge of an exhibiting enterprise in Fenghua said that the dealer docking conference and international buyer order fair held during this year's Fair are more targeted and effective.

The "report card" displayed by the exhibitors shows that many exhibitors have reached purchase and cooperation intentions with many domestic and foreign professional merchants despite the significant increase in cotton prices, the increase in human resources costs, the instability of international trade and other factors.

"Italian Shark Cashmere" received a total of 23.3 million yuan from overseas and domestic intentional orders; "Xianshi" received an order for 500000 pieces of clothing from the United Arab Emirates, amounting to 15 million yuan; "Yuren" knitting received 1.5 million yuan and 3 million yuan of foreign and domestic intended orders respectively; "Ning'ao" Clothing has received orders for 80000 pieces of clothing from the Middle East, and more than 20 domestic customers intend to cooperate; "Barbie Lele" has received more than 20 franchise applications from all over the country; "One break" has received more than 10 agency applications from Shanghai, Hubei, Shandong and other places

Due to the good effect of the exhibition, some enterprises are full of expectations for the next Ningbo Fashion Expo. Chen Yuyuan, deputy general manager of Nantong Zhongke Mingxing Company, who received orders of more than 10 million yuan when he first came to Ningbo for the exhibition, said that he would not only participate in the next clothing expo as scheduled, but also bring more local enterprises to participate. {page_break}

Foreign enterprises want to expand the market

With the advantages of Ningbo's garment industry and foreign trade, the Fair has become a "bridgehead" for foreign enterprises and brands to enter the Chinese market.

At this year's clothing expo, Henry Bailey, a British high-end clothing customization enterprise, which participated in the exhibition for the first time, became a highlight. Several senior technicians who had made customized clothing for European royal families set up a cutting table on the spot to show their tailoring skills. During the 4-day exhibition period, the booth of Henry Bailey was always crowded with visitors. Although a set of handmade suits starting at 30000 yuan is expensive, it still attracts many Ningbo customers. During the Fair, more than 6 customers place orders every day, and the on-site turnover is more than 400000 yuan.

"Next year, we plan to open an image store in Ningbo, and based on Ningbo, we will open the store in Beijing and Shanghai," said Barry Draper, the director of Henry Bailey.

Mr. Jin Changgui, the head of the Korean Garment Industry Research Institute, also plans to set up a Chinese brand promotion headquarters in Ningbo to promote Korean fabrics and clothing to Zhejiang, Jiangsu and other markets with Ningbo as the center. Mr. Jin has participated in the Ningbo Fashion Expo for many years. At this exhibition, he organized seven clothing brands and seven fabric enterprises to participate in the Expo. Their high-end fabrics are favored by many clothing enterprises. A local clothing factory intends to purchase about 30000 meters of Korean high-end fabrics.

In addition, Czech, Swiss, Australian, Singapore and other foreign brands are also actively participating in the Expo to seek business opportunities. They all said that Ningbo's garment industry is developed and has conditions such as industrial environment, talent reserve, business foundation and policy support that are not available in other regions.

The 15th Ningbo International Clothing Expo will be held in Ningbo International Convention and Exhibition Center on October 20, 2011.