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Ma Yun'S Pioneering Skill 1: Entrepreneurial Gene Lakeside Garden

2010/11/10 13:55:00 86

Combing Ma Yun and Alibaba's entrepreneurial gene, lakeside garden should be a key place, where Alibaba was born and Taobao was born.

The lakeside garden does not look beautiful. It is not a villa, nor a senior residence. It is an ordinary residential district in Western Hangzhou.

The exact address is a set of four bedroom houses in the 4 storey residential building of 16 residential buildings in Fenghu courtyard, lakeside garden, 202 units, with an area of 150 square meters. This is originally a new home of Ma Yun. It has been used as the office of Alibaba when it has not yet had time to live.

Later, in a speech, Ma emphasized the lakeside spirit.

I remember at the end of 1998, on the Great Wall, we vowed to create a company that is proud of China and proud of the whole world.

I also thought that when the baby came back to Hangzhou, the lakeside garden was surrounded by four walls. I remember when he called me and said that because he had no air-conditioning, his hands were very cold, and then we moved to Huaxing for the first time.

At that time, I was worried for the first time that Alibaba was not Alibaba.

I fear that we have lost the spirit of the lake.

However, we did well in retaining the culture at Huaxing.

Yesterday when I walked back to the company, I found a large row of taxis downstairs. This reminds me of Hua Xing's taxi drivers waiting outside every night until two o'clock.

All the drivers in Hangzhou know that Alibaba is still working there later.

But now, I am beginning to worry again. The business building is more luxurious than Huaxing. Will the Alibaba change? How far can our flag carry?

Lakeside Garden is also Ma Yun's entrepreneurial spirit.

Source

One of the key words it stands for is: emphasizing the spirit of hard struggle. Later, most branches of Alibaba have to open in residential buildings first, which is also a continuation of this Lakeside Garden spirit.

Another key word of this lakeside spirit is to be different. Real entrepreneurs must look at the world in another way.

Ma Yun himself said, "I feel strange for people.

But being different is not what I do, but my instinct. "

Being different is the essential temperament of an entrepreneur, or even the instinct of an entrepreneur.

Only by looking at the world from a different perspective can you discover new business opportunities.

Ma Yun thinks that people are starting their own businesses all their lives. He even objects to the two venture, "the same batch."

Leader

There is no way to start business two times, because you have been doing business since the first day of business.

How to start a business?

The third key word of the lakeside spirit emphasized by Ma is the spirit of small companies.

Even after the listing of Alibaba, Ma still positioned Alibaba as a small company, but had great social influence.

Behind this small company's positioning is a spirit of pursuit of speed, flexibility and innovation.

About the spirit of this small company,

Jack Ma

It has been emphasized in the interior: "my position is that we are a fast growing small company, but have strong social influence.

First of all, we must understand that we are small companies, and they are developing very fast. If we position ourselves as a multinational company and locate as a very strong company, we really are getting narrower and narrower.

People need to know who they are and what makes you successful. Alibaba now, first of all, thanks to the Internet industry. Without the Internet industry, we can not have subversive thinking. The rapid growth of the industry has us, we want to thank China's rapid economic growth, especially thanks to my team. "