PEAK Asian Games Marketing Creates "Western Region Strategy"

At this Asian Games,

Industry marketing experts said: "competition is becoming more and more diversified, and different people are watching different competitions.

If the company wants to share a slice of this issue, does the target consumer group need to match the characteristics of the event?

As for PEAK, which concentrates the Asian Games on the Middle East, West Asia and Central Asia, the market policy guides the enterprises to start the "western region strategy".

PEAK CEO Xu Zhihua said: "the Asian Games is another important opportunity for PEAK's overseas marketing. First, it strengthens the professional attributes of the brand through such international comprehensive events, laying the foundation for developing into an international professional sports brand, and more importantly, because PEAK's current market development in the Middle East is doing well, the proposed" western region strategy "of the Asian Games will consolidate our Middle East market and expand it into Central Asia and Western Asia.

Rational choice, let PEAK still shine in the bright star of the Asian Games, the key is to choose their own precise location, to bring light to the needs of the region.

In sponsoring the four Olympic teams, PEAK specially designed a uniforms for Iraq, which fully displayed the national characteristics and spirit of the Iraqi delegation.

The "favouritism" can be traced back to the 2008 Beijing Olympic Games.

When other brands are looking at the strong teams in Europe and the United States or the powerful teams in China, it is a surprise for PEAK to sponsor Iraq as a sponsor.

PEAK said that the sponsorship of the Iraqi national team was based on the international brand strategy, and on the other hand, it expressed the expectations and responsibilities of the enterprises for world peace.

Sports marketing professionals say, "sponsorship of sports events should be long-term.

Especially the sponsors of this Asian Games, they expect the event to speak for them, and the event itself will not speak for the sponsors, the sponsors should take the initiative to activate.

It is reported that PEAK's R & D center in the United States is in the process of intense preparation, and the overseas marketing mode will be further deepened. With the cooperation of international competition resources, the development of overseas market is also expanding. It is believed that the "western region strategy" of the Asian Games will eventually evolve into PEAK's "global strategy".