Under The Pressure Of &Nbsp, The Wave Of Technology Brings Opportunities For Shoe Companies To Increase.
The traditional Chinese footwear industry has inherited the wave of the world shoe industry and developed it.
From the perspective of the regional shift of the world footwear industry, the world shoe manufacturing base was pferred from developed countries in Europe and America to Asia, Japan, Korea, Hongkong and other countries and regions in the 60-70 century of the last century, and then gradually pferred to mainland China, Indonesia, Vietnam, India and so on.
By the 90s of last century, the southeastern coastal areas such as Guangdong became the main base of the Chinese mainland, and this trend lasted until the beginning of twenty-first Century.
In the global footwear industry, China's footwear industry is booming.
In a short span of more than 10 years, China has become the largest footwear producer and exporter in the world.
According to statistics, there are more than 7200 systems in our country at present.
Shoe business
In Guangdong, Fujian, Zhejiang, Wenzhou, Chengdu, Chongqing and other places, five major footwear production and distribution centers have been formed.
There are as many as 2000 shoe factories in Dongguan, Guangdong and its surrounding areas.
Especially after China's accession to the WTO, China's footwear industry is showing a strong momentum of development.
Predicament - backward production equipment and R & D capability result in many lagging behind designs, a variety of colors and poor comfort, resulting in low export grades, low added value of products, and lingering in the middle and low market.
Today, the middle and low market is also facing competition from emerging footwear producers such as Vietnam. Footwear exports have been seriously threatened.
For this reason, some export enterprises do not practise their internal strength, but adopt price reduction measures. Some new export enterprises are also guided by low price strategy to squeeze into the international market.
In addition, the price of foreign bidding has become a trend, and the price of shoes has not been raised.
Finally, China's shoes without technology and high added value can not get rid of the low price line in the international market for a long time.
In the case of rising raw materials, rising cost of personnel, depreciation of the US dollar, and blocked export of footwear industry, the problem of China's footwear industry originally covered has become striking and prominent.
China's footwear industry has excess production capacity and a large number of export enterprises. Quite a number of shoemaking enterprises have a short-term profit seeking behavior.
Some shoemaking enterprises do not pay much attention to scientific research, development and design. They often process or imitate each other and plagiarize. They seldom invest the necessary funds to research and develop new products, and turn a blind eye to high-tech shoe making equipment.
According to Emma CNC machine, 8 years ago, Emma CNC machine encountered many enterprises at the time of cheap labor force at that time, and would rather increase the cost of hiring, or buy high-tech shoes making equipment.
Careful analysis shows that the helplessness of shoemaking enterprises is mainly from two aspects.
The external environment of enterprises is high oil prices, and the cost of 80% shoe materials is related to the downstream products of oil, causing the cost of shoe materials to rise; prices rise, the operating costs of enterprises increase; RMB appreciation leads to exchange rate fluctuations; international trade barriers and technical barriers are heavy; the sales channels of the shoe industry are reshuffled; the shoemaking industry has set off technological revolution.
The internal environment of enterprises is: the cost of personnel has risen sharply, the turnover rate of employees has increased, the management of enterprises has become more difficult and the comprehensive cost of enterprises has increased. At the same time, cross regional and pnational management requires the management personnel of enterprises to renew their management quality.
According to the current increase rate of the cost of employing enterprises, we can imagine that after 3-5 years, when the average employees' monthly income reaches 3500-4500 yuan, what kind of shoes should they produce to pay such a high salary, so that they can stand firmly in the fierce market competition at home and abroad?
A large number of facts and situations show that China's footwear industry can not survive on cheap prices. R & D is an inevitable trend in the development of shoemaking industry, and will also be an important bargaining chip for shoemaking enterprises to participate in market competition in the future.
It is gratifying to note that many shoe making enterprises have experienced this storm and realized this point.
The wave of technology brings opportunities for enterprises to improve.
China's footwear industry is beset with difficulties.
But there are also opportunities for development.
Who can see the future development direction of shoemaking enterprises in the crisis and take the lead in this direction? Who will be able to find opportunities for successful development in the crisis?
Under such circumstances, it is imperative for shoe-making enterprises to increase investment in science and technology and raise the high added value of footwear products.
For shoemaking enterprises, we must act according to market rules. We should take into account the market returns when considering the high-tech content of enterprises, but we must not just look at the immediate market, especially focus on the medium and long term market returns.
The use of high technology is not a simple capital investment, but a change of thought, a pformation of investment mode, and a pformation of enterprise operation strategy that affects the fate of an enterprise.
This pformation requires shoemaking enterprises to treat high-tech seriously, rather than be forced to accept high technology, but not follow the trend of the show.
The new technologies that the shoemaking industry can use are: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on.
It is not a shoe making factory that we can study and utilize these technologies.
Relying on the progress of science and technology is a "hundred regiment war". Enterprises and organizations and manufacturers concerned with shoemaking industry need to perform their duties to contribute to improving the level of technology in the footwear industry.
Research institutes engaged in shoemaking research should focus on tackling the research and development of high-end shoe materials and advanced shoemaking technology, starting with improving the comfort of Chinese shoes, improving product quality and enhancing the competitiveness of Chinese shoes in the world competition.
Manufacturers of shoe making equipment can develop efficient, fast and advanced shoe making equipment based on their own R & D capabilities.
For example, Emma CNC machine realized this, and advanced technology to welcome the high-tech trend of shoemaking industry.
The company's product combines laser technology and rapid prototyping technology, so that the product design and placement of finished shoes are pformed from original manual operation to the use of CAD software to design, code and match colors on computers. The shoe leather output equipment uses computer leather cutting machine instead of plotter, which greatly improves work efficiency and product quality, shortens the product development cycle.
Many shoe last and mould factories introduce the computer shoe last production system, shoe design and code CAD software of Emma CNC machine, improve the digitization degree of design and manufacturing process, and help shoemaking enterprises realize the so-called "5 digitization": digital design, digital production, digital management, digital equipment and digital enterprise.
The finished shoe enterprises need to apply high and new technology to the manufacture of finished shoes, and put them into finished shoes.
A lot of finished shoe enterprises have made great efforts to improve their competitiveness.
In 2006, he launched the brand concept of "Xi De Long Technology".
In April 2007, the sports equipment research and development base established jointly by Xi Dalong and the State General Administration of sport was formally established.
In September 2007, he made an ingenious signing of Professor Sun Yining, a researcher and doctoral tutor of the Hefei Institute of intelligent machinery, Chinese Academy of Sciences.
Anta, a shoe maker, is not idle.
In 2005, Anta set up the first sports science laboratory in China. Its core technology, which emphasized the function of shock absorption, was born in this laboratory.
Anta sports science laboratory has more than 50 staff, equipped with various equipment for testing shoes and clothing.
At present, Anta has applied for 41 patents just on its shoes.
Guo Hui (China) Co., Ltd. is a rising star of basketball shoes in recent years.
The "Fujian basketball shoe industry spark technology innovation center", declared by Guo Hui (China) Limited, passed the inspection of Fujian science and Technology Hall in December 2007 and was approved as the fifth batch of Provincial Industry Spark Technology Innovation Center construction unit.
This indicates that the level of basketball shoes produced by Guo Hui enterprise has reached the leading level in the industry.
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What kind of technology is popular in the shoe making equipment industry?
With the continuous improvement of people's living standards, consumers' values are undergoing structural changes, and consumption presents a trend of individuation and diversification.
In terms of shoemaking industry, users not only raise the quality of shoes, but also speed up their renewal.
In order to adapt to this changing market demand, the production of shoemaking enterprises needs to be more flexible, and it is urgent to shorten the cycle of shoes from design, manufacture to market, and make products develop towards multi varieties and small batch.
As a result, traditional batch production is facing serious challenges, and a more intense competition is taking shape.
Computer aided design (CAD, ComputerAidedDesignSystem) and CAM (ComputerAidedManufacturingSystem) of leather products are a new design and manufacturing method to meet this new demand.
CAD/CAM is one of the most outstanding achievements of manufacturing in twentieth Century. It is also one of the most successful examples of computers in various manufacturing industries, and shoe making industry is no exception.
What is the CAD/CAM system? In the design stage of leather products, the design mission planning, conceptual design, structural design, detailed design, structural optimization and engineering design are mainly completed.
If computers are used to accomplish these tasks, they are called CAD.
What is CAPP? In the process design stage, we should complete the tasks of blanking process design, sewing process design, molding process design and finishing inspection.
If we use computers to accomplish these tasks, we call them CAPP (ComputerAidedProcessPlanning).
What is CAM? In the production and processing stage, we need to complete NC programming, machining process simulation, NC machining, quality inspection, product assembly and so on.
If you use a computer to complete these tasks, it is called CAM.
What is CAD/CAM integration technology? Previously, computers were isolated to complete various tasks, resulting in the information that CAD could not be directly used by CAM, which caused the waste of information resources.
If computer information integration technology is used to provide an integrated working environment for CAD/CAM, CAD, CAPP and CAM are organically linked, so it is called CAD/CAM integration technology.
At present, the CAD/CAM technology of shoemaking industry has covered every aspect of the shoe industry chain, and penetrated into every process of shoemaking industry.
The CAD/CAM technology of shoemaking industry is mainly applied in six aspects: the design and processing of shoe last, the design of leather products, the design and processing of leather products, the typesetting and cutting of leather products, the design and processing of auxiliary moulds and tools, including footwear hardware design, shoe cushion design, midsole setting die, air cushion design, leather embossing die design, EVA multicolor injection mould, precision polychromatic injection mould, EVA slippers and sole Reverse Engineering); the management and product testing of leather products enterprises.
Taking the application of CAD/CAM technology in the design and processing of shoe last as an example, shoe last is the main mold in shoemaking process and the foundation of shoemaking.
In the whole shoemaking design and production, shoe last as the body of the shoe not only determines the size and shape of the shoes, but also determines the comfort of the shoes.
The shape of shoe last body determines the style and type of shoes. The variety and style of shoes are also updated based on shoe last.
Therefore, improving the design and production technology level of shoe last has a very important role in promoting the development of shoemaking industry.
Based on the use of computer software and equipment, Emma CNC machine has realized the automatic generation of shoe last from the laser measurement of foot. The shoe last is redesigned from the last shoe last to produce a new shoe last, and shoe reverse laser scanning is used to produce shoe last. These three ways are free to obtain new shoe last.
The automatic and digital manufacturing equipment can satisfy individual customization, batch production and improve work efficiency.
For the shoemaking industry, the application of CAD/CAM integration technology is of great significance. It can not only promote industrial upgrading, create more value-added personalized products, but also greatly shorten the cycle of product design from the market to the market, thereby enhancing the competitiveness of enterprises.
Through the introduction of advanced automation equipment and related software, not only can the process standardization and management pparency be realized, but also simplify the process, reduce the number of people employed, reduce the labor intensity of workers, save material costs, and indirectly reduce the cost of enterprises.
Many of the finished shoe companies using the CAD/CAM system have gained the sweetness.
AI min is one of the leading enterprises in the footwear industry in Sichuan.
Inside the company, it is believed that the distance between colleagues should be opened with professional spirit and difficulty.
At the same time, the company's external high-end customers also require the company to use advanced shoe making equipment.
It is not easy to train the trainer. The biggest problem is that it is fast and difficult to save.
Everyone's capacity and quality are uneven.
The company adopted the Emma computer leather cutting system in the CAD/CAM system, and the company solved this problem well.
This is because of the Emma computer leather cutting system, reducing traditional manual cutting and mechanical cutting, marking, punching and other links.
Yards, leather cutting, marking, punching one step, completed directly into the next production process.
Kong min, a Chengdu shoe manufacturer, said confidently: "with the business foundation of AI min, if the computer leather cutting machine is used for production, with its excellent and fine results, it will be no problem to raise the value of 5 yuan / double."
Chengdu long eagle shoe industry Cai always thinks: "now the use of many people, artificial high, if the use of equipment can reduce the number of personnel, this cost is indeed a lot."
The company has been making high-end products and 80% producing sheepskin leather shoes.
Emma computer leather cutting system can also meet the requirements of Eagle shoes industry: a small variety.
Cai also said: "leather cutting links do well, the folding machine and the front machine can be completed at one go."
To help our enterprises achieve the standardization and mechanization of the footwear industry, and also improve our management level.
For some international brands, such as Nike and Adidas, their products are in a leading position, largely determined by their product technology.
The awakening and development of domestic brands in science and technology is the most important feature of industrial development in recent period.
The high tech wave swept the traditional Chinese shoe industry.
At this time, technology leading is the belief that China's footwear industry must adhere to in the "cold winter" environment.
In the future development, shoemaking industry needs to invest more manpower, material resources and financial resources as usual, and increase the research and development of shoe making technology, shoemaking technology and shoe making equipment.
I expect the Chinese shoemaking industry to win the world and lead the world with its strong scientific and technological strength.
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