How Can We Sell Our Products Several Times?

Have you found some interesting phenomena in the commercial society? For example, the Imperial Palace, Beijing has a the Imperial Palace, Taipei also has a the Imperial Palace, Beijing's the Imperial Palace is authentic, tourists are more than Taipei, tickets are also more expensive than Taipei, but Taipei's money is more profitable. The same is for selling mobile phones. Overseas NOKIA and Motorola's smartphones sell over 3000 yuan, while the iPhone that can sell 5000 yuan sells for more than one thousand yuan, but has earned even bigger. profit 。 What is the solution to these problems?

A good business Pattern It is win-win, and it is necessary for stakeholders to create. value A very important point is value-added services.

Value added service is to provide customers with additional value as far as possible when the cost is very low or no cost occurs, so as to guide the needs of customers and make them get a better experience, thereby increasing the competitiveness of products. Through the design of different business models, the main value and surplus value can be transformed freely and play the most effective role.

Unlimited amplification of service space

The key to value-added services is the relationship. How to put it?

The key of business mode is to create value for stakeholders and achieve profits. Only by establishing more relationships, value-added services can have a foothold platform.

Sometimes, the same type of enterprises, some relationships are single, only enterprises and customers, the result is difficult to provide value-added services, so the profit source is single. On the contrary, by establishing various relationships, the scope and breadth of value-added services have been greatly enhanced, thus establishing a multifaceted profit source.

Take the Imperial Palace, for example, there is a the Imperial Palace Museum in Beijing, and Taiwan also has a the Imperial Palace - Taipei Museum. Of course, Taipei's baby is transported from Beijing. Because the the Imperial Palace in Beijing is authentic. The people who go to the Imperial Palace in Beijing every year are more than 50 times more than those who go to Taipei the Imperial Palace, and Beijing's tickets are more expensive than Taipei's tickets. With simple mathematical calculations, the the Imperial Palace Museum in Beijing is more profitable than the the Imperial Palace Museum in Taipei. In fact, the the Imperial Palace Museum in Taipei is making more money.

You can't figure out why, because you only charge the admission fee. Beijing the Imperial Palace receives the admission fee, that is, the ticket revenue. The key point of the Imperial Palace's making money in Taipei is not here. It is not only the money to earn admission fee, but the money to make all value-added services.

First, hotel services. Taipei the Imperial Palace next to spend 400 million yuan new Taiwan dollar has built a restaurant, now the Taipei the Imperial Palace is the Grand Formosa Regent Hotel, one of the best hotels in Taiwan. Entering the hotel, the whole environment is the Imperial Palace.

The two is cultural empowerment. The tiles on the walls of the houses can be "River map on Qingming". Why can tile producers produce this? Because the Imperial Palace in Taipei has put the riverside map on Qingming.

Authorized to ceramic tile manufacturer, receive the authorization, each product can be authorized to tens of thousands of industries. Just like the Japanese, they launched a cartoon cat called Hello Kitty, licensed products to more than 500 thousand kinds, each kind of things to give him only one million yuan, that is five hundred billion yuan, such as Disney's Mickey Mouse is also so. Compared with these, the Imperial Palace in Beijing has not done value-added services.

Another example is the salt making industry. Like the salt industry in mainland China and Taiwan, the government monopolies the industry and will not make a lot of money, because the profit of salt is very low, and the consumption of modern people is less and less.

How to make salt in Taiwan? Salt production is related to chemistry and chemical technology, so they use chemical technology experts to study cosmetics. Now they can buy facial mask in Taiwan salt making factory, and buy many cheap technology beauty products.

In addition to cosmetics, there are other businesses -- sliding salt. Salt is accumulated slowly from seawater, and then the higher the salt is, the more it looks like a mountain. Taiwan salt farm turned it into a place for sightseeing, and launched a tourism project called "sliding salt". Taiwan is a place where it does not snow. The visual effect of salt is as white as that of snow. The state-owned enterprises that originally made salt should have been closed down. After the tourists are skating salt, they are all salt, then buy salted cosmetics and wash them away. The salt making enterprise is a public enterprise. When the product came out, it changed the original sales channel. Therefore, this state-owned enterprise has become a completely different style and has become the most profitable state enterprise. In fact, no matter what the nature of the enterprise, as long as we think and change the mode, we can enhance its value-added value.

"Start the wolf in the house"

Value added service is to divide the value of the original product into two parts, the value and the added part of the product itself, that is, the added value. If the value of the product is very simple, you can only charge admission fees or parking fees from the product, while the tolls are difficult to collect. But if you can have extra value added, you can reduce the amount of admission fees and earn profits through road toll.

The current popular Apple Corp is using this strategy.

What is the strategy of iPhone? It doesn't regard itself as a mobile phone company at all. It regards itself as a telecommunications company. It cooperates with AT&T, the largest telecom operator in the United States in the United States, and also works with Taiwan Telecom, the largest telecom operator in Taiwan. This is a very important strategic component of Apple Corp, which only cooperates with the largest local carriers. Its practice is that a mobile phone that could have sold 5000 yuan could only be sold for 1500 yuan, so customers were rushing to buy it. But when the phone was bought, it already had a serial number. The number was decoded to be used. After decoding, the operator in the US was automatically AT&T, and if the apple computer was connected to these telecom companies, each call would be charged to 10% to 30%.