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Children'S Clothing Industry Will Face Explosive Growth.

2011/9/3 9:39:00 37

Explosive Growth In Children'S Wear Industry

Nowadays, the main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process.

Typical in China

Family structure of "6+1"

In twenty-first Century, the Chinese baby captured the unprecedented attention of the whole society and family. Now the consumption demand of children's clothing market has already surpassed the practicality of the past to meet the basic life, and began to turn to the fashion and beautiful personality brand.

As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million.

In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

According to the Research Report on the development of children's clothing industry in China, the annual growth rate of urban residents' consumption of children's wear is 26.5%, and the demand is about 800 million, and it will increase at about 8% per year.

With the arrival of the birth peak of the "post-80s generation", the market size of Chinese children's clothing will reach 100 billion yuan by 2013, and the era of explosive growth of children's clothing industry is coming.

Like adult wear, children's clothing industry will experience the market.

Create brand

To pform the brand creation market, just as international brands will create new market in first tier cities, domestic brands will also create more nascent markets in two or three tier cities or even three or four tier cities.

With the continuous growth of consumer demand for children's clothing, the tremendous business opportunities in China's children's wear market have stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. Among them, some famous adult clothing brands expand their children's wear items, such as Burleson, Adidas, 361 degree, Semir (Barbara); cartoon brands develop children's shoes and children's shoes derivative products, such as lion king, tennis prince and Harry Porter; foreign trade enterprises pform domestic children's clothing brands, such as I-baby, Fran.

The rapidly developing discount brand children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network.

However, at present, there is no international exhibition on children's wear in China.

Shanghai International Children's clothing and Supplies Fair has witnessed steady development for ten years.

Chinese children's wear industry

Structural adjustment and blowout development since the new century have given birth to a global platform for children's clothing enterprises to expand the Chinese market.

2011 the Shanghai International Children's wear exhibition will be jointly held by the seventh Shanghai international eugenics and pregnancy baby products fair. It will be held in Shanghai Everbright Convention and Exhibition Center from 11 to 13 November this year. It is expected that the exhibition will reach 20000 square meters.