How To Innovate And Expand The Domestic Market?

Since the financial crisis, Shoe industry After a new round of shuffling, the market has also seen many changes. Due to the shrinking and unrest of the international market, the importance of the domestic market has become more prominent. Many local shoe companies have changed the practice of placing OEM in the past. They have joined the army to develop their own brands and build terminal networks. Local shoe companies, both inside and outside, have also expanded the marketing efforts of the domestic market, trying to pursue shortcuts, but brand and marketing are by no means a day. Therefore, in the shoe market competition is increasingly fierce, the traditional marketing means is difficult to break through many brands, innovative marketing is inevitable.

With the economic downturn and the market slump last year, many small and medium sized shoe enterprises are facing the danger of collapse. How to find another way out will be an imminent problem. Channel sales have become an obsolete mode, what is the rescue of the enterprises, what is the last sale of the terminal, and the electronic commerce that has been seen as a great beast by the solid shoe industry has become a life-saving straw for its survival.

We know, Electronic Commerce The "cost performance" is higher than the traditional way. For example, the Canton Fair only has two times a year, with only a dozen days at a time. The cost of exhibitors is high and the cost of overseas exhibitors is higher. And through e-commerce, then 365 days a year, every day in the exhibition, but this position is in the virtual network world. The manager of Wenzhou import and export joint company said that before the electronic commerce, the company could only get orders through trade fairs and other traditional ways, and the effect was very significant. In recent years, however, the cost of trade fairs has been getting higher and higher, and the benefits have been getting worse and worse. If we do well in the application of e-commerce, the effect will be better.

Many shoe companies are actively innovating marketing methods, and widely adopt e-commerce and other emerging trade modes, such as Daphne's online shopping website, and sales performance has increased significantly. On the other hand, we should seize the threshold of entry into the foreign market under the international financial crisis and reduce the opportunity to take the initiative to "go out" and extend the marketing tentacles to overseas. PEAK, Anta and other leading enterprises have set up a large number of branches, offices and stores overseas, and have built a relatively comprehensive sales network in Europe, the Americas and Asia. XTEP has launched a brand promotion program in Malaysia and other countries.

Indeed, Innovative marketing It is the magic weapon for enterprises to win, and it is also the key for enterprises to remain invincible in the complex market competition. Shoemaking enterprises only know how to seize the opportunity and establish differentiated innovative thinking and unique marketing mode, which is still upstream against the current economic crisis. It is indeed worth learning and learning from other sports brands and other industries in China. Through innovation strategy and differentiated marketing, local brand awareness and influence can be greatly improved.