Statistics Show That The War Of Clothing Industry Has Started.

< p > according to the latest statistics of the China National Business Information Center, in March, the 50 major retail enterprises, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > retail sales grew by 4.7% year-on-year, 3.8 percentage points lower than the cumulative growth rate in January, but the retail sales increased 9% in the same month.

Behind this group of data, it reflects that the garment industry's large-scale discount war began to shrink last year.

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< p > "the price reduction this year is really small."

Kuang Yaorong, chairman of Foshan Heyi brilliant Cci Capital Ltd, said that last year, the industry's discounted sales promoted the differentiation of customers, and this division became more and more obvious.

In the clothing industry for many years, at present, Giordano, G 2000 and other brand agents, Kuang Yaorong believes that this year, everyone is facing an urgent pformation.

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< p > < strong > discount sales brake brakes > /strong > /p >

Last year, the whole garment industry, especially the sportswear industry, launched a large-scale discounted P campaign.

In order to get the money back as soon as possible, enterprises in the clothing industry have adopted discount sales promotion mode to speed up inventory processing, and dealers' confidence in business has been hit. The extension of garment industry is under pressure.

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< p > however, the latest statistical report of the China National Business Information Center shows that although the growth rate of retail sales in March is far below 1-2 months, the growth rate of retail sales in March is up to 9%, and the growth rate is higher than 6% in 1-2 months.

"This reflects that the price contribution to retail sales growth in March has been improved relative to that in 1-2 months."

The statistical report is so interpreted.

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< p > this, Kuang Yaorong said, this year, we have generally lowered the discount rate, because the effect of this large-scale discount sales mode is not so obvious as expected by the performance.

"Discounts are all those products that are heavily sold and homogenized. There is no discount on the fist products of clothing brands, and the promotion of personalized products even if sales are not necessarily effective."

Kuang Yaorong said that with the maturity and rationality of consumer spending, its clothing consumption is not only affected by brand and price, but consumers have become more and more aware of what kind of clothes they need. This is an important reason for enterprises to brakes on brakes.

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< p > < strong > in the first quarter, it was hit by an unfavorable opening < /strong > /p >.

< p > recently, the performance announcement of major clothing companies has shown that the giants are not having a good time.

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< p > a quarterly report of nine herd Wang shows that although the business revenue of 9 Mu Wang increased by 4.6% to 700 million yuan, its net profit fell by 8.22%.

In the first quarter, the situation in the US was worse. Its revenue dropped 15.7% to 2 billion 224 million from the same period, and net profit dropped 47% to only 126 million yuan in the 2 billion 639 million quarter.

In 2012, Smith Barney had already suffered a double dip of 4.38% and a net profit of 29.55%.

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< p > < strong > Industry Transformation: < /strong > /p >

< p > "pure discount" means that there is a problem in enterprise management and inventory control is not good.

A senior industry insider told reporters.

The data in the first quarter of this year also show that the "power" of discount is gradually subsiding.

This also makes the garment industry in the adjustment period facing another problem that is worth discussing. How to pform? < /p >

< p > Giordano in Foshan's ancestral temple street is a completely new shop.

Reporters saw that there was a huge LED TV wall at the door. Consumers could make fashionable electronic fitting experience through TV wall.

On the two floor, Giordano has set up the Internet access area and the reading leisure area at the corner.

Previously, these were only visible in the first line of luxury clothing brands and premium cosmetics brands.

"After that, we will provide free drinks, W IFI and so on."

Kuang Yaorong, chairman of Foshan Heyi brilliant Cci Capital Ltd, said.

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In the operation mode, the reformed store also joined the concept of online shopping for the first time, which is rarely seen in the existing clothing stores. < p >

"By adding online shopping, the exhibition area of 200-300 square meters is comparable to that of 1000 square meters.

Among them, the mainstream products are displayed in the store, and personalized products can also be purchased by the online shopping and through the physical store payment under the assistance of the assistant.

In Kuang Yaorong's view, the online shopping crowd is not necessarily the group of people who like shopping. Through this mode, the two groups can be integrated.

"Online shopping never has a sense of experience. After that, we can compete directly with online shopping."

Kuang Yaorong said.

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< p > this store just completed a pformation just a month ago. For this series of pformation, Kuang Yaorong refers directly to the improvement of customer consumption experience.

"With the maturity and rationalization of consumers, consumers have broken down, even at the same age level, and this subdivision has become more and more obvious."

In Kuang Yaorong's view, such a subdivision has prompted changes in the operation mode of the garment industry.

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