XTEP Will Open 1100 Stores

On the 1 day, XTEP International announced that as of June 30, 2008, shareholders were entitled to net profit of 255 million yuan, an increase of 214% over the same period in 2007 and a profit of 0.1601 yuan per share. The company sent a medium-term interest rate of HK $0.05.

It is understood that the company gained a net profit of 81 million 77 thousand yuan in the same period in 2007.

Sales in the first half of this year amounted to 1 billion 408 million yuan. It is understood that XTEP realized 1 billion 408 million yuan in the first half of this year, an increase of 174.3% over the same period last year.

Among them, sales of footwear products increased by 86.3% to RMB 704 million from 378 million yuan in the same period last year, and clothing sales increased by 414% yuan to 687 million yuan from 134 million yuan in the same period last year.

In the first half of, sales of XTEP footwear and clothing products were 50% and 48.8% respectively.

XTEP's Disney sport series and Colin brand made about 95 million 50 thousand yuan in the first half of the year.

Ding Shuibo, chairman of XTEP international board of directors, said that the retail price of the company will increase by 5% to 10% in 2009, and that the footwear and clothing products of the company in the first half of 2008 have been raised by 9% and 16% respectively.

Ding Shuibo pointed out that XTEP completed the order meeting in spring 2009 in July, and the increase in the amount of orders increased by 40% over the same period in 2007, and the order in 2009 2009 will be held in September.

He Ruibo, chief financial officer, said XTEP's sales in terminal retail outlets increased by about 20% in 2008 and July, while sales in August increased by 39%.

5115 announcements showed that as of the end of June, the retail network of XTEP, Disney Sports and Colin brand operated by XTEP group distributors and three party retailers increased to 4647 from 4647 at the end of last year. Among them, the number of retail outlets operated by XTEP, Disney Sports series and Colin brand was 4733, 332 and 50, respectively, and the total number increased by 468 at the end of 2007.

It is understood that XTEP brand and Disney Sports plan opened 1100 new stores this year, and the sales area will expand by 100 thousand square meters.

Now XTEP has 3 flagship stores, which are located in Changsha, Wuhan and Hefei. This year, XTEP's flagship store will increase to 10.

In terms of brand development, XTEP has become the sole sporting goods partner of China's Eleventh National Games in 2009.

In terms of product development and design, XTEP has increased investment.

Now XTEP has 3 product design teams and a R & D team of over 381 people, closely following the international trend.

It is understood that in the first half of this year, XTEP launched 1121 shoes, 1347 costumes and 1057 accessories.

XTEP said it will optimize the distribution network and set up a new flagship image store to further enhance and consolidate its brand image through the design of new and commodious retail stores. It will combine the innovation and diversification strategies of sports marketing and entertainment marketing, and strengthen cooperation with international consultants to continue the unique personality of XTEP brand.