Italy Textile Fabric China Station -- Chinese Buyers Are Very Helpful.

< p > at the end of 10 this year, Italy's Milano Unica textile "a href=" //www.sjfzxm.com/news/index_z.asp "fabric China Exhibition" /a "was held in Shanghai at the end of this year. Around the development of Italy's textile fabric industry and the theme of the overseas market expansion, the chairman of the Italy Milano Unica textile exhibition was interviewed by reporters.

In business occasions such as international exhibitions, suits and woven shirts are the most common clothing for business men, and usually lack identification.

And when Mr. Albini was sitting at his desk, two cubits on the table, ready to answer my questions, he accidentally revealed his dark blue watch band, and the pink pin on the dial jumped out of the dark worsted suit sleeves.

The unique understanding and ingenious use of color matching made Mr. Albini himself the best interpreter of Italy's manufacturing and culture.

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< p > reporter: what is the status of the Milano Unica textile exhibition held recently in Milan in September? < /p >

< p > Silvio Albini:Milano Unica is an important a href= "//www.sjfzxm.com/news/index_z.asp" exhibition in Italy textile fashion trade area.

In September, Milan's just concluded 2014/2015 Exhibition for autumn and winter fabrics released in seventeenth has made gratifying results. The number of professional spectators has increased by 6.55% over the same period last year, which has brought positive signals to the industry market.

In the statistics of professional spectators, the number of buyers and professional spectators from China increased by 14% over the same period last year, indicating that the Chinese market has a strong interest in Italy fabrics.

At the Milano Unica China Exhibition held in Shanghai, the number of exhibitors in Italy increased to 132, an increase of 5% over the previous session.

We have brought these products with strong Italian style and cultural fabric accessories to China in the form of Milano Unica boutique exhibition. On the one hand, they have satisfied their desire to expand the Chinese market, reflecting the great concern and high expectations of Italy enterprises in the Chinese market. At the same time, it has also proved that China and Hongkong have become the most important overseas export markets for Italy's textile fabrics.

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< p > reporter: has the European economy continued to slump, has Italy textile fabric business been affected in the past year? < /p >

< p > Silvio Albini: at present, the overall economic situation in Europe is still grim. If Italy textile enterprises only pay attention to the domestic market, they may suffer some adverse effects, but this year is not the most serious year.

On the contrary, the excellent performance of the export market has made up for the shortage of the domestic situation, and more and more enterprises are looking at the international market. This is the only solution.

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< p > because of the tradition of textile industry, Italy enterprises have rich experience and unique technology in the research and development of natural fiber fabrics such as wool, cashmere, flax and so on. At the Milano Unica exhibition in Milan, Italy, the most outstanding feature of products is quality.

Now, in the process of research and development, the industry is constantly strengthening innovation, such as high-end style to reflect the fabric's leisure style.

In the process of production, Italy enterprises still attach great importance to European manufacturing, service, quality and innovation, hoping to maintain the vitality of the industry and better expand overseas markets.

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< p > reporter: what are your different feelings about this exhibition compared with the past exhibitions? What is the comment on the performance of Italy enterprises? < /p >

< p > Silvio Albini: the number of spectators has increased significantly over the previous session. This shows that Chinese consumers are strongly interested in Italy products. The booth of Italy high-end enterprises also frequently receives professional visitors and buyers.

The Asian market has more and more acceptance of Western luxury goods, such as a href= "//www.sjfzxm.com/news/index_s.asp" and "market /a", and Italy's textile manufacturing industry has always been a leader in this area. This can be confirmed no matter from the purchase and purchase of "Italy made products" or the procurement of high-end semi finished products needed for the development of China's fashion industry.

In recent years, procurement from China is increasing both in quantity and quality.

For Chinese enterprises, there is an increasing need for Milano Unica, an important industry gathering platform.

For Italy enterprises, it is not enough to participate in an exhibition only if they want to develop the market in a sustainable way. They need a strong market structure and enter the market for a long time to formulate their own marketing and marketing strategies based on the characteristics of each company.

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< p > reporter: looking forward to the next exhibition, next March's Milano Unica China exhibition will be pferred from Beijing to Shanghai. What is the reason for this consideration? < /p >

< p > Silvio Albini: the Milano Unica China exhibition next spring will move to Shanghai for many reasons.

On the one hand, the pavilions in Beijing are limited by objective conditions and are limited in size, so they can not meet the needs of the exhibition.

On the other hand, there is a cooperation agreement between Milano Unica and Intertextile. The decision to move the exhibition is made by China's textile industry.

Because Shanghai is China's fashion center, and also in the core area of textile and garment production, the exhibition moving to Shanghai may attract more professionals to form better promotional results.

We also very much hope to meet the Chinese audience at the Shanghai Expo Center in Shanghai on March 3rd next year.

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