Pathfinder Wants To Develop Outdoor Markets Through Online Travel.

After P years of high speed, Pathfinder has begun to prepare for the outdoor industry's "winter".

< a href= "//www.sjfzxm.com/news/index_h.asp" > Pathfinder < /a > recently indicated that it will acquire relevant platform resources through a series of mergers and acquisitions, and provide one-stop outdoor travel services for consumers.

In fact, in August of this year, Pathfinder took an important step in the pformation. It announced that it had invested in the "Singapore Ctrip" online travel platform Asiatravel, and Asiatravel operates three in one online tourism platform with hotel, air tickets and tourist attractions instant booking confirmation.

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"The one-stop outdoor service experience platform will provide consumers with relevant information, travel strategies, travel plans, outdoor product service providers, and social sharing forum," said Tao Xu, a representative of the P Pathfinder securities.

For this reason, the new Tianjin starting point Cci Capital Ltd, which was set up by the Pathfinder to spend 100 million yuan, is actively looking for the bid to buy the Cci Capital Ltd.

Tianjin's new starting point is the Pathfinder's investment and integration platform for core resources in outdoor related fields. Tao Xu said that the targets of future mergers and acquisitions include outdoor portal platform, special travel service providers and enterprises that can form complementary relationship with Pathfinder, focusing on strategic investment and paying attention to mid long term integration benefits.

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< p > according to the announcements of the first half of 2013, the total revenue was 514 million yuan, an increase of 35.29% over the same period, with a net profit of 97 million yuan, an increase of 63.12%.

Although its performance remains "double-digit" growth, the growth rate has slowed down compared with its own.

In 2012, Pathfinder < a href= "//www.sjfzxm.com/news/index_s.asp" > business income < /a > 46.68% year-on-year, while in 2011, this figure even exceeded 70%.

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Sheng Faqiang, the chairman of the Pathfinder, told the Beijing Commercial Daily reporter that the outdoor industry has been slowing down. In the next 5-10 years, it should be able to maintain more than 20% growth, but the Pathfinder hopes to maintain an average growth rate above the industry average.

In the industry, the outdoor industry not only has professional outdoor brands, but also sports brands such as Adidas, Lining and Anta, and even large B2C e-commerce platforms are launching outdoor products.

Domestic "outdoor" popularity causes the threshold of outdoor industry is very low, and the confusion of brands leads to the inventory crisis of sports industry outdoors.

As of September 30th this year, the inventories' balance was about 421 million yuan, an increase of 25.3% over the same period.

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< p > these people believe that the slowdown of a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor market < /a > and the foreseeable downturn are the factors that the Pathfinder tries to pform, and the particularity of outdoor industry (product and service professionalism) gives the Pathfinder the opportunity to choose the path of pformation.

Pathfinder said that the future positioning of online business is a platform for interaction and sharing of goods and services.

Rumor has it that the Pathfinder is interested in buying several outdoor forums in China.

The industry believes that after the acquisition of Asiatravel, the Pathfinder can open up new profit margins and learn to pform the traditional corporate structure into a "professional outdoor service provider" from a single "product provider".

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