Cartire's May Price Reduction Counters Have Already Started.

A month ago, Chanel sharply reduced the price of mainland China's counter products, becoming a hot topic of luxury brands. In the face of price cuts, luxury fans have launched, causing most of the classic Chanel bag to be "grabbed" empty.

The reporter learned from Chanel counters in Hangzhou that, with its 2.55 classic bag as an example, so far, customers have already paid the bill, but have not yet waited for the goods.

Seeing that Chanel has sharply lowered its selling price, at the outset, other luxury brands have insisted that we will only raise prices every year and will not fall in price.

Also have brand Said: we did not raise prices last year. This year, of course, it will not be lowered.

But not long after, some luxury brands began to issue price cuts. Jewelry brand Van Cleef & Arpels lowered its selling price in mainland China and raised its price in other countries after April 1st. At present, the price of a classic Clover Necklace has been almost flat in mainland China and elsewhere.

Cartier Special counter It is also announced that prices will be lowered after May 1st. However, reporters in Hangzhou counters that, in fact, since April 15th, Cartire counters in mainland China have been sold in accordance with the price cut, but the price list has not been updated.

Reporters in Hangzhou Cartire counters learned that a classic LOVE series of bracelets, before the counter price of 51 thousand yuan, after the reduction of 45 thousand and 800 yuan.

Counter sales staff said: "the selling price has been reduced by about 10%-15%, and the price of foreign and domestic products is very close after the price increase in May 1st."

Why should the global price be unified? This is because these luxury brands find that more and more mainland Chinese consumers are flocking to overseas shopping, and the performance of luxury goods counters in the mainland has declined significantly, so they began to make strategic adjustments.

The 2014 China luxury market report released by Bain, the world's leading consulting firm, shows that the mainland's luxury market for the first time showed negative growth in 2014, down 1% from 2013. Meanwhile, in the global luxury market, the consumption of luxury goods in mainland China increased by 9% to 380 billion yuan, accounting for 30% of the global luxury market.