Anta Will Set Up A Joint Venture To Invest 150 Million In The High-End Market.

In recent times, Anta group has said that Anta brand will enter the high-end market, and Anta group will set up a joint venture to invest 150 million in order to enter the high-end market of clothing.

yesterday

The company announced that the company set up a joint venture to spend 150 million yuan to design and sell products in all categories of products with "Descente" trademark in China.

Announcement shows Anta's wholly-owned subsidiary

Japan, DGR, Itou Tada, Desanto and Japan entered into a joint venture agreement with the company to set up a joint venture in China. They exclusively operate and engage in the design, purchase and marketing of all kinds of commodities under the "Descente" brand or affiliated brand, and all products that make "Descente" brand inside or outside China.

Anta said that the multi brand strategy is one of the important strategies Anta has taken to fully grasp the Chinese market.

The signing of the joint venture agreement will widen Anta's business in China's high-end sports apparel market, thereby enhancing Anta's profitability and helping Anta to develop its overall business in the future.

It is understood that

The initial injection of the company was 250 million yuan. According to the joint venture agreement, ANDES, DGR and Itochu provided initial capital stock for the joint venture company, which invested 150 million yuan, 75 million yuan and 25 million yuan respectively, accounting for 60%, 30% and 10% shares of the joint venture respectively.

"Descente" is a famous sports apparel brand in Japan, which is the flagship skiing product.

The industry believes that the Anta joint venture to create ski outdoor brand is a further extension of the product line, and can get higher profits by entering high-end products.