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President Of Silk Association Interprets The Trend Of Industry Development

2016/4/25 22:06:00 44

Silk AssociationR & DDesign Force

Silk is a famous product of Suzhou.

In the process of building the "one belt and one way" strategy, how to develop the silk industry in Suzhou? Yesterday afternoon, the reporter interviewed Yang Yongyuan, President of the China Silk Association, who was invited to participate in the 2016 Suzhou Expo. He believed that Suzhou should give silk a new mission to promote the fashion and branding of the products.

Yang Yongyuan appeared in Su Cheng because he attended the "silk Suzhou 2016" urban silk International Forum at the 2016 Suzhou Expo.

As the general manager of the China Silk Industry Corporation and the silk industry, he said that since twenty-first Century, China's silk industry has been undergoing structural adjustment and scientific and technological progress.

brand building

And cultural pmission has been developing steadily. But in recent years, with the superposition of various factors, the main indicators such as cocoon silk production, sales profit and trade export have slowed down, and the development of the industry has slowed down, so that some places have lost interest in the development of the silk industry.

Yang Yongyuan reminded that the positive factors of the silk industry are gathering.

In his view, silk products are soft and environmentally friendly. They always satisfy the public in pursuit of diversification and individuation.

Vogue

The important carrier of demand is still widely consumed at home and abroad. There is great potential for future silk consumption market.

On the other hand, with the rapid development of information technology such as mobile Internet and the development and application of intelligent and information-based technology and equipment, the quality and level of the development of traditional labor-intensive industries are gradually upgrading and upgrading, and the silk industry is changing from quantity growth to quality benefit.

Therefore, as long as we take effective measures, the silk industry can have a bright future.

Suzhou is a famous silk house.

In this regard, Yang Yongyuan believes that now should be given

Suzhou

The new mission of silk can rely on information, technology, talents and other advantages to increase the intensity of fashion research and design, inject creativity into the silk industry, vigorously readjust the product mix, and strive to create self owned brands such as silk clothing and clothing, and dig deep into the potential of products with strong regional characteristics such as song brocade, silk embroidery, Suzhou embroidery and Wu Ling, so as to make scale and enhance the core competitiveness and soft power of the industry.

To Yang Yongyuan's delight, he saw a lot of real silk "new faces" at the Suzhou Expo.

He said that Suzhou supported the silk industry by relying on the platform such as the Expo and so on, so that the industry has sprouted a new positive development trend, which is very inspiring.

Yang Yongyuan believes that the road of Suzhou is still very long, hoping to preserve more silk industry remains, such as silkworm farms, cocoons and so on. This is not only to retain a period of history, but also to create a good atmosphere for the subsequent development of this industry.

In response to the complex situation, Yang Yongyuan said that in the future, the China Silk Association will guide members to optimize the industrial chain's regional layout, consolidate the production base of high-quality sericulture, accelerate the R & D of high-grade silk products such as differential, functional and composite products, take silk and silk garments as the leading role, and vigorously enhance the scale effect and added value of the industry, and strive to form a new pattern of diversified development of clothing, clothing, home textiles and other industries.

At the same time, the silk industry should introduce the concept of "innovation, coordination, green, openness and sharing".

Yang Yongyuan said that the silk industry in Italy, Thailand, Japan and other countries is developing very fast now. Under the background of increasingly fierce international competition and the pformation of industry development power, China's silk industry can only break through continuously through cross-border innovation. Only when industry and culture are combined, can industrial clothing chains such as clothing, clothing and home textiles become more and more powerful, so that they can develop better. Only by fostering the industrial foundation and cultivating the craftsman spirit can we turn from "made in China" to "created in China".


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