Li Lang Continues To Push Women'S Clothing To Enhance Overall Efficiency Of Store Operation.
China's 2015 annual report shows that the annual operating income of 2 billion 689 million yuan, up 10.5% over the same period last year.
Net profit of 625 million yuan, an increase of 12.7% over the same period.
Implement "
Internet + Li
"Strategy" or lifting the new retail revolution for men's wear, it plans to launch the women's clothing series every quarter in the autumn of 2016.
In 2015, there were 94 outlets and 2985 stores. (LILANZ brand stores decreased 123 to 2660, and L2 brand stores increased by 29).
In 2015, Mr. Lee deployed correctly.
Main and subsidiary brands
And for different brands.
Retail channel
The integration and optimization.
By closing stores to enhance the overall efficiency of store operation.
In 2016, Li Lang plans to increase the number of LILANZ shops in shopping malls, and enter the shopping malls of provincial capitals and prefecture level cities in the new year.
In addition, we continue to use Tmall as the main online sales channel, and develop and use WeChat platform to provide direct delivery stores and try out services.
- Related reading
The Failure Of The Restructuring Of Shareholders During The Period Of Suspension Was Over 800 Million.
|
- Industry perspective | Nesting Phoenix &Nbsp; Building The Clothing Industry Base Of The Central Plains Hinterland.
- News Republic | Most Of The Military Training Uniforms In Jiangxi'S Colleges And Universities Are &Nbsp; Experts Call For The Establishment Of Recycling System.
- Enterprise information | Dezhou Hengfeng Group Held The Launching Ceremony
- Footwear industry dynamics | Footwear B2C Re Emerged Fengyun &Nbsp; BELLE Big Hand Injection Of Footwear B2C
- Enterprise information | Clothing Sells More Than 4 Billion &Nbsp A Year; The Store Sells "Foreign Flavor".
- Industry stock market | 纺织服装股资金由绿翻红
- DIY life | 上班族MM的24小时美肤大作战
- Expo News | Garment Industry Is &Nbsp; Ningbo Will Buy Garment Industry.
- News Republic | Brand Limited Edition Is Just A Gimmick &Nbsp, Just To Raise The Price.
- Global Perspective | Nepalese Clothing Organization Asks The Government To Promote Preferential Treatment For Tax-Free Entry Into The United States
- Headlines: China's Garment Industry Will Usher In Large-Scale Layoffs?
- Nonwoven Fabrics Are Increasingly Used In Various Fields Of The Clothing Industry.
- How To Break Through The Two Major Pain Points Of Offline Apparel Wholesale Industry?
- Wenzhou Customs Has Continuously Seized 46 Thousand Pairs Of Sneakers That Infringe On Trademark Rights Of Large Brands.
- UNIQLO Is In A Difficult Position Overseas, And Its Profit Is Slash.
- In The Hit Of "Ode To Joy", The Hairstyle Of Liu Tao And Jiang Xin Is Worth Seeing.
- Have You Ever Seen Such A Red Carpet?
- "The Song Of Joy" In The "Ode To Joy" In The Same Fashion Red Fashion Circle.
- Search And Expand 10 Brands
- Original Design Clothing Brand Development Problems: Design Without Management