Britain'S Tide Card Was Extremely Dry And Opened Its First Store In China To The Town Of Denis.

Core tip: because of the huge flow of people brought by Disney Park, there are lots of people here.

It's a good place to open a shop, from England.

Superdry was very dry and opened it in the first store in China.

With the opening of Disney Park, it is similar to the paradise.

Businesses in Disney town are also open.

Because of the huge flow of people brought by Disney Park, it is also regarded as a good place for many shops to be opened up. Superdry, the first brand store in the UK, has been here since it was extremely dry.

The shop has an area of more than 230 square meters, occupying a two story building.

The area can not be small, but the goods displayed inside still crowded the shops.

Shop design is full of factory retro feeling, and the ceiling pipes are crisscrossed.

Hu Xiangzhou, general manager of Superdry China, told reporters that the design of the store was designed by the British team. The style and brand of the store are consistent with those in the UK.

All this is to show the characteristics of Superdry.

In Hu Xiangzhou's view, British style clipping, American retro style and Japanese style design have positioned themselves as a high-end lifestyle brand.

They want to attract people who are creative and feel different.

Hu Xiangzhou said that Superdry was not willing to use traditional demographic indicators such as age and sex.

"Because the diversity of this brand is very rich, in fact, our products are not worn by only one age group."

Hu Xiangzhou said, "young people feel that Superdry is very suitable for themselves, and that people like our age group will feel young after they wear them."

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Superdry is not a completely unknown brand in China.

Before that, a Chinese company represented the brand and sold it.

In March of last year, the Superdry store Tmall shop was also online, although the Tmall store is no longer available.

In addition, there are many people buying Superdry products from overseas. Its two classic logo, "extremely dry" and "eye entertainment festival" are also often seen.

In September last year, SuperGroup PLC, the parent company of Superdry, announced the establishment of a joint venture with HKEE international group. The two sides invested 18 million pounds, each holding 50%.

This marks the formal entry of Superdry into the Chinese market.

The first shop in Disney Town, according to Hu Xiangzhou's statement, is also a coincidence.

In fact, apart from this store, there are two stores in Superdry, which will soon be open in Raffles square in Shanghai and Beijing port, but just because Disney Park chose the opening hours in June for 16 days, so the store in the town became the earliest one to open up business.

Superdry sees the large passenger flow in Disney Town, and the crowd who makes up the passenger flow is also very complex. It is a chance for Superdry to display its brand.

Reporters learned from the relevant channels that the rent of Disney town is very high. Many brands choose to shop here, just for publicity, and do not have great expectations for profit itself.

However, for this problem, Hu Xiangzhou said: "our brand can provide consumers with high price performance products as far as possible.

We hope we sell a lot and buy a lot of...

Although Disney's rent is not very cheap, he has the opportunity to make profits. "